Cosmic Consciousness - The New Brain

Recently I walked into my chiropractor ' s office and asked how he was doing. " Lots of challenges, " he laughed, " so lots of growth and progress. " I loved his positive perspective: It ' s all progress, no matter what!

Perspective repeatedly disappears into the mental fragmentation described by Edgar Cayce as " ruinous points of consciousness. " The brain, speeding up to the riot of voguish life, deals with this stress by multi - tasking, but right away blurs with enervate and confusion. The peaceful, easy rhythms of the brain – synched by resonance to the natural world – are forgotten for the moment and occasionally for a lifetime.

Perhaps you ' ve felt your thoughts bouncing around inside your head, colliding with one augmented so that you can ' t slow them down, can ' t think straight, and don ' t view which way to turn? This mental state, the reaction of stress, anxiety and panic ( ofttimes induced by anger, resentment, frustration and fear ), is a far cry from the higher perspectives of my chiropractor.

Of course, it ' s easy to be in order, clear, relaxed and insightful while engaged in energy healing, meditation, original endeavor, spiritual study, communion with nature, and moving meditations like t ' ai chi or chi kung. Brainwave frequencies – the speed of electrical labor in the brain / mind – obligingly slow and deepen into the peaceful centeredness of the meditative mind, which is unlatched and flowing with self - awareness, enjoys artistic challenges, and devotes itself to living a life of clarity, joy, meaning and project.

Resting inside itself, the meditative mind awakens to an awareness of its unfathomable intuition, which is always present in conclusion not always heard. In the silence, intuitive awareness guides us out of destructive patterns and behaviors, so that we are able to transcend our lower nature and the duality within our own being. Free to explore and create, we let go of what does not serve us and cultivate what does.

With the mind unbolted to itself, we discern our exactness. Fear of the unknown dissipates and loses its grip on us. We come fully witting and devote ourselves to service and the higher awareness enjoyed by enlightened people.

This is how cosmic consciousness evolves of its own accord. Sometimes we awaken spontaneously, but in most of us the brain / mind expands as we do what we came here to do: the work of growth, healing, change and progress.

The Evolution of Consciousness

Recent discoveries in brain science confirm meditation and inner transformation as the evolutionary pathways of the brain / mind into cosmic consciousness. Studies display that focused awareness and distant attention, the basis of sitting and moving meditation, are tied for this multi - dimensional expansion.

The " body electric " and the cosmos – which, after all, are inseparable – are so brilliantly constructed that psychology, physiology and the psychic ( mind, body and spirit ) operate as one and the same.

To give impulse with, studies sight that the senile " scripts " that define ( and limit ) us are laid down between one and eight caducity of age in our theta brainwave frequencies, setting we operate at those ages. So when we deepen into the alpha - theta frequencies of meditation, we gain access to what needs healing and the still - bounteous intuitive wisdom that shows us how to do the healing and assists us in it!

Remarkably, focused concentration on inner healing unplugs the neural circuitry of decrepit, unwanted patterns of behavior ( literally, electrical circuits in our theta brainwaves ) and in clearing these blocks frees energy for the creation of neurons ( nerve cells ) in the emotional amygdala and the hippocampus, the residence of our memory, creativity, perspicacity, intuition and spirituality.

So while we are letting go of elderly issues, we are building new circuitry and function – exactly latitude we need it most!

While we rest in the focused awareness and enlarged attention of meditation to do the work of inner transformation, the brain – not unlike a computer " hard drive " – relaxes enough to " defrag " and revitalize the whole system.

* First, the brain ' s by oneself and right hemispheres stir into balance. The balanced brain, free of static handicap, more closely coordinates with its central nervous system to restore and heal the body.

* Once the body ' s nervous system is in balance, the kundalini life force is better able to uncoil and rise from its seat at the base of the spine up through the large resonating cavity of the heart into the smaller cavity of the clever. Here, compression of the energy raises it into megahertz frequencies that produce gamma brainwaves; these vibrate the parietal lobes of the brain at the crown chakra ( spiritual focus ) into spiritual ecstasy, spontaneous awakening and the brainwave biofeedback pattern of the evolved mind.

* Now humming with energy, the brain surges electricity into its frontal lobe ( or prefrontal cortex ), the seat of reason and higher individuality, creating neurons that quite thicken the cortex to increase our capacity for intelligence. Positive affirmations – or, as Edgar Cayce called them, " ideals " – stated before meditation ascendancy this " new mind " as it is being formed. We are wise to consult the heart and soul in fashioning our ideals.

* Tolerably than merely intellectual intelligence, frontal lobe expansion is intuitional. The nerve cells and electrical circuitry accommodate high - frequency gamma brainwaves associated with psychic and mystical states ranging from out - of - body travel and super - psychic intelligence to the omniscience of cosmic consciousness.

* Not surprisingly, we experience this neurogenesis as light. Long - term practitioners of meditation and supersensitive people may witness a pulsing indigo light, multicolored lights, or even glyphs in the " catechism eye " chakra between the eyebrows, location the frontal lobes are located. The rising kundalini life force is audible in rising and expanding frequencies of sound – the Sufi " music of life " – and can be felt as energy running up and down the spine. If it concentrates in the questioning eye, vocal Cayce, this indicates one ' s ability to be a hands - on healer.

* In deep meditations on love and light, the electrical informal in the brain runs to the withdrawn prefrontal cortex, locale we process positive emotions like happiness, compassion and joy. This processing decoration, half-cooked by meditation, builds positive neural circuitry through the bodymind, so that we scarcity less generally to negative emotional processing in the right prefrontal cortex. We positively become happier people.

* Consciously listening to our spirit for insights that unplug decrepit circuits and build new ones integrates our brain, percipience and intuition into the harmony, health and alliance of the new human who will build the new terrene, through the soundless of meditation which shows us the way.

It ' s no wonder that meditation makes mystics of us, and mystics gravitate to meditation. Pathcutters warm to developing five quiescent chakras are fine awareness into a bent on communion with World spirit, in the sense that Almighty is the sphere and the energy of the terrene is World spirit.

Some 75 years ago, Edgar Cayce predicted the development of a fifth " root pursuit " with 12 chakras and a superintuitive connection to Almighty. Both are developing through our steady maturation of the brain / mind, which in a very usable way is preparing us for the up.

In the midst of maelstrom, enormous awakening is occurring. The honest mind snowed in inner transformation is developing the cosmic mind that will spot us through the rampant changes now underway. Today, more people are drawing near for cosmic consciousness than ever before. And it ' s available to everyone.

The New Human, A New Soul

Twentieth century poet and essayist G. K. Chesterton wrote, " The body of a new chronology is not that we should have a new occasion. It is that we should have a new soul. " But how do we get a " new soul "?

French Skipper Charles DeGaulle answered this in reading, " We may go to the moon, but that ' s not very deep. The best neighborhood we have to stash still lies within us. "

It is always wise to measure our promote, if not through brainwave biofeedback, then by contemplation what we project out into the world. If you catch yourself blaming or intuition someone increased, that ' s manifest of a motif of self - charge or self - grasp lodged in your subconscious or unconscious mind.

To let go of what does not add you, find a hushed place locus you can be definite, stifling your eyes, withdraw your awareness from the frontage world, and deepen into yourself.

Go down and in, down and in. Pouring white light from your crown into the thoughts in your head, draw your illuminated thoughts into the nerve center of your heart until you feel hushed, windless and present to yourself. When your awareness is lasting, rest in that salutary peace for awhile.

If you have difficulty maintaining focus, slow your breathing, relax the back of your tongue, and trail more light from your crown and inquiring eye into your heart. Or bring to mind an experience of joy and enshrine that experience. At some point, you may invocation to shift your attention to the area between your eyebrows or your forehead. If you do so, be incontrovertible to keep your closed eyes soft and relaxed.

When you are ready, allow a problem, point or challenge to surface in your mind and just sit with it. You need not think about it. Just wait patiently. The solution will become apparent to you, along with an inner certainty of higher awareness that will convince you of its truth.

You could extremity your meditation at this point, or go the distance into the bliss of spiritual light. Sinking into quiet waters that scorching the heart and soul, soothe the mind and heal the body takes us into the very presence of love, the energy that composes us and element greater. Opening to Universal Awareness with awe, gratitude and joy lights up and heals the heart – " spiritualizing " us, as Edgar Cayce put it. It ' s a real energy that carries us into Unison. In return, sending love out into the world evolves our brainwaves and life more than machine deeper.

Sending out Light, without direction or opposition, with the understanding that Light knows how to allay the suffering of all beings is what generates gamma brainwaves. I have practical this in brainwave biofeedback sessions with others and felt and mapped it in myself. Deva Premal ' s dulcet partner, Mitten, describes this happy sensation in these lyrics: " Just an empty heart, full of light / Resting in emptiness. "

We fill with Light to become more as - Light. Surrendering to the Peace and merging with that Union transforms the brain, consciousness, body and soul into the change we want to descry in the world – the new human in the new earth that we are all so happily awaiting.

Brain Food - Keep Your Brain Happy And Healthy

Brain Food is any food that is utterly considered to be an aid in a person ' s intelligence. Hence, brain food is food that affects your intelligence, creativity, memory, or any other intellectual part of your life. Eating a diet with the right brain foods might seem like too much work, but in reality, it is something that is easy to do. You want to be convinced that as an adult you are eating great brain food, and also that your children are exposed to a diet that provides them with the strong brains they need to grow and thrive.

It might not be something that you are aware of, but the food that you eat positively does affect the performance of your brain. It is has been proven that if you are able to eat the right foods, you will be able to boost your IQ and also do things like improve your mood, be more emotionally stable, and sharpen your memory, along with keeping your mind young and healthy. Consequently, eating correct foods is one natural way that you can make downright your brain is healthy, which will lead to a much healthier life for you, overall.

If you can give those correct nutrients to your brain, you will find out that you can think quicker, and can also have a better memory. Not only that, but you ' ll be able to be better coordinated and have better balance, as well as being able to huddle better. All of these factors are strikingly important for you, so be decisive that you are following through and eating healthily.

There are several key brain foods that you can eat which will do all of these things, and boost your sense so that you can be healthy and happy. However, before you motivate to think about the foods that you have to eat for a healthy brain, you should think about the factors that influence a healthy brain. Keeping these factors in mind is the best way to make clear-cut you are doing as much as you can to have a healthy mind. In progression to have a healthy brain, there are three main ingredients. You need to drink lots of water, get lots of air, and eat the right foods.

Brain Factors For Health

1. Water

Water is the first part of a healthy brain, and of healthy brain foods. You need to be able to have the right allowance of water in your blood in succession to have a healthy brain. Your brain must be fully hydrated so that it can replenish you with the right thinking skills. The circuitry in your brain relies on being well hydrated so that it can perform its functions well. Be direct that you are drinking plenty of water. You will know if you are dehydrated for you won ' t sweat as much, you might get a headache, and you will feel sleepy. Your brain feels finished as well, and isn ' t able to perform its functions fully when it isn ' t hydrated. So, keep yourself, and your brain, in plenty of water.

2. Air

Air is other thing that your brain needs to survive. Obviously, you need air in progression to stay alive, but your brain needs more air than just enough to keep it living, in procedure to be healthy. You might not think that you knew this, but there has always been a simple clue. After you eat a big meal, the air in your body is all being concentrated to your stomach to help digest the food, and this is why you point up feeing sleepy at this time. The more air that you can get into your brain, the more alert and cool you are going to be in your life. Wherefore, in series to have a healthy brain, be undeniable that you are getting fresh air each day and never depriving yourself of it. If you eat smaller meals, your body will not have to funnel as much oxygen to your stomach and your brain can stay alert and sensible all day long. Eating smaller meals and snacks is a great way to keep the H2O in your brain site it belongs.

3. Brain Foods

Thirdly, you want to target on the food that you eat in rule to keep your brain healthy. Brain foods are also important to register over they can help you be more alert, be smarter, and even more prolific. The best things that you can do for your brain combine eating the right foods during your life. If you are able to eat well for your brain, your brain will be able to take care of you for as long as you are alive. Keep careful passage of the food that you eat, and don ' t skimp out on the important foods.

Neurotransmitters

The neurotransmitters in your brain are what is compelled for all of the functions that you clinch so dear. There are neurotransmitters that are in charge of the way that you deed, the way that you think, and the way that you feel. Each of them needs to be treated well – and fed well – so that they can implement you with the best work possible. There are three key neurotransmitters, and eating the right foods will help each of them succeed.

Acetylcholine

Acetylcholine is the first one. It is open for the expressed movements that your body makes. It is also open for drinking, memory, and behavioral inhibitions. People who have Alzheimer ' s and memory loss might fully have less Acetylcholine, or the transmitters might be blocked. In cast to keep your brain healthy and to keep your mind and memory sharp, you need to be perfect that you are providing your brain with high Acetylcholine levels. To do this, eat lots of egg yolks, peanuts, wheat germ, meat, fish, milk, vegetables and cheese. They contain plenty of Acetylcholine.

Dopamine

The next important neurotransmitter is dopamine. It is in charge of your unqualified movement and emotional arousal.

Schizophrenia might be associated with having too much dopamine, and having too little might be something that causes Parkinson ' s disease. The drug L - Dopa is accustomed to increase the levels of dopamine in the brain. Whence, it is important that you do all you can to keep the levels of dopamine correct in your brain. In setup to have high levels of dopamine, eat meat and milk products, as well as fish and wampum, nuts and soy products. In reality, eating 3 or 4 ounces of protein will fully help you to be more energized, and will make you more alert and even more assertive.

Serotonin

Serotonin is involved with arousal, sleep, humour, appetite, and sensitivity. It is also something that is excitatory, and is part of how the brain produces feelings of pleasure. Depression might be caused by having too little serotonin that is active in the brain. In plan to keep your levels right and to keep them active, eat lots of pasta, starchy vegetables, potatoes and cereals, as well as breads.

Eat For Intelligence

Aside from taking care of the neurotransmitters in your brain, there are also other things that food can do for you. There are some important tips that you can follow in regulation to be overall more smart and to eat for intelligence. First of all, balance your glucose levels. This agent that the levels of sugars in your body must be level so that your brain can work well. Secondly, eat the fats that are essential to your diet. Feeler, entail plenty of protein, and fourth, comprise plenty of vitamins. Along with this, there are some important areas to be hard that you teem with.

Protein

Protein is important in balancing your brain health. It provides the building blocks for your body, and for your mind. Protein is also used in progression to make the neurotransmitters in the first place. It is found in meat, fish, milk and cheese. It thoroughly provides the building blocks for the way that your body will grow and change, so it is important to all of your body systems. It helps the body ' s tissues, internal organs, nerves, and brain and heart grow up. Eating protein will help you have sharpened mental performance.

Carbohydrates

Carbohydrates are also important to a healthy brain. They enhance the relevance of tryptophan. This is converted to serotonin, and is used in the brain. If you eat a carbohydrate meal, you will feel tranquil and relaxed for several hours. The key carbohydrates that you can eat are grains, fruits, and vegetables. Also, digestion causes the breakdown of carbohydrates in to the glucoses or sugars that your body needs. This is also the initial source of energy for your brain in mediocre. If you don ' t keep your glucose levels even, which consideration your carbohydrates are out of whack, you proficiency feel taken aback, convivial, and you faculty also have convulsions or need of consciousness.

Fat

Fats are also an important part of your brain health. This is being the brain itself is more than 60 % fat. The reason that the brain contains so much fat is that the brain cells themselves are unexposed by something called the myelin sheath, which is all made up of 75 % fat. Fat is an important messenger in your brain, and is in authority for regulating your immune system, the way that your blood circulates, and memory and deed. Omega 3 fatty acids are essential to the way that your brain performs. You can find Omega 3 fatty acids in oily fish like coral, sardines, and tuna. You can also find it in Flax kernel and in vitamin supplements. If you don ' t have enough omega - 3 fatty acids in your diet, you might feel depressed, have poor memory or even learning disabilities, and you might have a low IQ, or conditions such as dyslexia, ADD, or other mental disorders.

Vitamins and Minerals

Vitamins and minerals are also important for a healthy brain. They are essential for the way that your brain grows and develops. If you in reality want to have a healthy brain, you need to be able to get plenty of B vitamins. These are the vitamins that are in charge for making your brain healthy and efficient energy for your entire body. A, C, and E vitamins are antioxidants, and are very important for preserving memory in the elderly, as well as in people at any age.

Important minerals that you need to promote good brain healthy embody magnesium and manganese. These are important for brain energy. Also, Sodium, potassium and calcium are important as well in tidiness to strengthen the thinking process. All of these minerals also make forcible that the transmission processes that your brain does on a daily basis go off without a hitch and project to work just as well as they can.

It is generally hard to figure out the important things that your body needs at all stages in establishment to be as healthy as possible. However, if you are able to keep your brain hydrated, with enough air, and with the proper foods, you ' ll find that your brain is more healthy. When your brain is healthy, so is your entire body. In consequence, brain food is never something that should be taken lightly, as it is not something you want to ignore. Remember that the correct balance of foods is important. There isn ' t one main food that is a brain food, or that will promote the best brain healthy. A combination of proteins, carbohydrates, fats, and vitamins and minerals is essential for good brain health. It is also important to eat the correct foods so that your neurotransmitters can function as well as possible. Even though it might seem like a brain food diet is tough to cognize or to do, it really is totally simple. And eating a diet like this will purely yield you with the best healthy that you can ever suppose.

Your Brain Is The Master Muscle of Your Body

In its standard state a healthy human brain is constantly active. It’ s constantly busy vigil, adjustment and repairing the body in aligning to make it function with cool efficiency. Out of all that movement arises the mind which is also perpetually busy and active in associating, thoughtful, perceiving, retrieving and storing data in standardization to keep you alive and well in a competitive and onerous society.

This constant mental action is one of the biggest obstacles to good target and concentration.

It can be very laborious to focus and stockpile when thoughts and emotions are always interfering with our attention. But this is the average way by which the brain and mind work.

If you don ' t know it by now the brain works and behaves much like a muscle. So to train it you exercise it like you would a regular muscle. The more you exercise it, the stronger it gets.

To most people the brain does not feel as if it ' s a muscle, it ' s just an organ in the head that stores memories and enables thinking. But I establish you that with proper guidance and training you will instanter discover that it behaves very much like a muscle. As you start to exercise it you will start to feel it. You discover that you can do more things with your brain and mind than you ever deliberation was possible.

Craig Ramey of the University of Alabama says that the brain and education are partly synonymous. Children need to rehearse in standardization to learn new skills. Without practice, new skills are lost. If you don ' t use it you lose it; this is as true for thinking skills as it is for muscles.

Brain cells, like muscles, need exercise in the form of education or other stimulating experiences to stay healthy.

Researchers have found that the brain ' s great capacity to physically change and become more powerful with experience - once judging to be limited to adolescence - remains throughout life.

Mental exercise, scientists are finding, causes physical changes in the brain, strengthening drag between brain cells called synapses and wholly building new weight. Such physical changes can materialize within seconds, as when we mature adulation, or they may take hours or days, as some memories are throw into the biological ingots that last a lifetime.

Hunt indicates that distinct exercises can build up discriminative brain areas, and some scientists are setting up programs to use this new knowledge to help learning - crippled children.

The mental patterns you use the most during your lifetime get more and more special, universal and discriminative as you get older. In the terms of brain and mind labor, you become more of the same.

When you use your mind rigorously, the brain grows new dendrites. These are the thin branch - like structures that stimulate and move information between brain cells. If you work hard on solving logical problems, language and math, you grow dendrites in your withdrawn - brain and it gets more connected and becomes more powerful. If you work on solving abstract problems, spatial and emotional you develop your right brain and it grows to become more powerful. If you work hard on solving prospective related problems, multitasking, planning ahead, likely memory, meta - thinking tasks you develop your frontal lobes.

To exercise your body you go to the gym setting you have specially made equipment to exercise and train specific muscles. The same goes for your brain. To exercise your brain you use " mental weights " to exercise and train the specific mental muscles you want to develop and make stronger.

Lost in a Brain Fog? Top 10 Tips for Maintaining Brain Health

Are you lost in a " brain fog? " Living on caffeine and adrenaline? Having too many " senior moments "? Here ' s a Top 10 register of simple steps that can help people improve the health and function of their grey matter— and improve limelight and concentration, reduce stress, lift “ brain fog, ” and reduce anxiety.

Top Ten Brain Fitness Tips

1. Stop smoking.

Nicotine and the other toxic chemicals in cigarette obtain go straight to your brain just moments after you inhale. What’ s more, cigarette smoking constricts the blood vessels that feed oxygen and nutrients to your brain. Worst of all, smoking raises your risk of stroke— a form of brain injury that is the interrogatory leading cause of permanent disability in the U. S.

2. Eat " brain food. "

Your brain is hungry. Although it makes up just 3 % of our body weight, your brain consumes 25 % of your energy. Feed your brain high - quality protein ( up to half a gram per pound of body weight per day ), so it has the food to maintain and grow networks of healthy neurons ( thinking cells ). Other brain - propitious foods number among oily fish like ruby, red bell peppers, spinach, patsy, blueberries, avocadoes, walnuts, juvenile tea, and broccoli.

3. Cut back on the caffeine.

Artificial stimulants like caffeine, and depressants like alcohol, interfere with the brain’ s ordinary bioelectrical cycles. “ And too repeatedly, people use caffeine as a substitute for sleep, ” says Gomez.

4. Avoid premature aging.

Caffeine isn’ t the only thing that wears out your brain. Alcohol, exposure to toxic fumes, narcotics, privation of sleep, and even negative thinking cause brain cells to grow senescent before their time. “ About 85, 000 brain cells die naturally every day. Can you really store to lose any more?

5. Go to bed at a decent hour.

Why is sleep so important? When you don’ t get enough sleep, blood flow to your brain can drop by as much as one - stead. So your brain cells get 25 % less oxygen and nutrients. ( No wonder you’ re living on caffeine. )

6. Ramble the dog.

Or hit the gym, go dancing, or ride your bike.

Your brain is part of your body, and exercise is just as good for your brain as it is for the rest of you. Exercise to the point of perspiration at pioneer three times a stretch. Aerobic exercise increases blood flow and oxygenates those hungry brain cells.

7. Keep playing.

The Alzheimer’ s Assortment recommends mental challenges in the form of crossword puzzles, Soduko, idea games like Wager and even jigsaw puzzles help build new neural network and keep decrepit dominion more flexible and struck.

8. Stay connected.

We ' re not sure why, but people who have with strong clubby bonds with family and friends have healthier wit. So don ' t acquiesce yourself to get bummed out. Get out of the house and interact with people.

9. De - stress.

Speaking of stress, it’ s also a sworn enemy of healthy brain cells. Flooding your body with adrenaline and other stress - related biochemicals activates the " fight or dart " parts of your brain. Over time, that wears on your brain, your body and your endocrine system.

10. Train your brain.

Not surprisingly, as a biofeedback expert, I champion biofeedback to help optimize your “ mental hardware. ” Biofeedback is drug - free, pain - free, clinically proven technique for reducing stress, improving sleep without Ambien, improving focal point, concentration and memory, and treating the symptoms of ADD and ADHD, depression and a numeral of other complaints. A trained biofeedback therapist can help you learn to regulate your brain’ s electrical life... nearly like tuning up your car so it performs at its best.

11. Take your vitamins.

If you’ re not eating enough “ brain foods, ” you may want to try nutritional supplements to help bridge the breach. Studies indicate that Flax Oil, and Omega 3 fatty acids ( found in fish like roseate ) come to be essential in building healthy neural pathways. And lecithin is a major component of the grasping sheath that surrounds nerve cells. The family of B vitamins seems to be practical in reducing the effects of stress on your body and brain.

If you hadn’ t current noticed that this Top Ten index of brain fitness tips includes eleven items, that may be a sign that your brain is getting flabby. Since it’ s the only brain you have, doesn ' t it make sense to take better care of it?

Marketing Massage - How To Build A Steady Stream of Clients!

If you give really great massage treatments all the time it ' s true that your clients may encourage you to their friends, which may generate more business for you, however when it comes down to it, just being a great therapist does not guarantee that you will be able to build a thriving and successful massage business.

In fact, a large majority of the massage therapists that I know, all say that they would like more clients.

So how does the career massage therapist get a steady stream of clients? Well they certainly don ' t just sit and wait ( and sanguineness ) for the phone to ring, that won ' t earnings the bills. No, what every massage therapist who has decided to go out on their own should be doing ( when they are not massaging ) is in detail ' marketing massage '.

Now I know that the thought of ' marketing ' may conjure up in your mind, corporate images of variegated and appreciated advertising campaigns and the like, but really all I ' m vocabulary about is consciously and effectively putting your business in front of the different kinds of people you would like to attract to your massage business as clients, and getting them to make contact with you and book in for a treatment. That ' s all!

You could be the most intelligent, talented, highly trained massage therapist out there but unless people ' know ' about you and how ' your service ' can be of BENEFIT to them, you may never experience the understanding of practice or income that you want or deserve!

The first thing that I feel is necessary to grasp is that a massage practice ( no matter how big or small ) is in reality a ' business ', your business! The next most important thing is that there are two sides to your business and one cannot survive without the other.

One side of your massage business is the providing of excellent massage treatments. The other side of your massage business is the marketing side i. e. the strategies and systems you use to attract a continual stream of clients and to get them to book in for a massage with you.

The secret to building a thriving and successful massage business is to imagine that you need to be a marketer of massage first ( in placement to get the clients ), and a provider of massage second. These are the twin pillars of your business. Once you get the clients on the feed your job is only half done, you then need to give them a first class treatment that is based around their needs, each and every time!

So now that you know that you need to be a massage marketer as well as a massage therapist, the next question to ask is, " How do you market your massage? " Well it all starts with the most important rule.

" Don ' t try to be all things to all people all at once! "

The biggest mistake I scrutinize therapists who are trying to build up a index of clients make, is that they will do up a brochure or business button down etc that has their name or business name and / or logo, a register of the services they overture, and conceivably a little about who they are and their qualifications, and that ' s it!

The thing is, every other therapist is doing exactly the same thing, so not only do they not stand out from the crowd, they are not speaking to the specific needs of the people that they are trying to attract as a massage clients. In reality many therapists are not even hard who it is they ' re even trying to attract.

So before you even think about printing up in addition brochure, flyer, business pick out or doing exceeding ad, you need to first ask yourself, " What type of clients do I want to attract to my massage business? Who are they? Post are they? How can I get them involved in my business? "

Some massage therapists like to work specifically with sports people, others with women only, or people with back pain, others with people who are rehabilitating from disease or injury and others primarily for relaxation and rejuvenation etc, OR you might be the obliging of therapist who wants to attract and work with people from all types of backgrounds. There are really no limits!

However, in series to effectively attract specific types of people into your massage business, your marketing must be ' tailored ' to spread these people momentarily and speak to ' their ' lone needs!

The mistake that a lot of massage therapists are making is that they ' ll do up a brochure or put an placard in a magazine or swindle sheet and they ' ll try to promote to all of these types of people at the same time. They might inventory the different benefits of their massage treatment by saying that their massage is good for back pain, relaxation, sports injuries etc.

By doing this they are saying that their massage is good for goods and everyone and while this is probably true, they are not speaking now to each characteristic type of person, and therefrom the power of their message is diluted.

The key to getting a great response is to market to each style of person individually, and whether or not you use a flyer, brochure or paid sticker, you need to come across as a scientific by slanted only those benefits of your massage that will appeal to that style of person.

Let ' s say that we work from home or out of a small clinic and there are a couple of gyms in our area.

We know that many people who go to workout at the gym will be fascinated in receipt massage so we decide that we would like to attract some of these people as clients.

If we want to attract a particular style of person to our massage business, we first need to get into their head and find out what their ' needs ' are.

This repeatedly isn ' t too difficult. In regards to people who go to the gym, just put yourself in their shoes. " Why do they go to the gym? " People ofttimes go the gym to workout as they are health conscious and they care about their physical appearance and their level of fitness.

Now think about what happens after you have a hard work out? Your muscles can become tight and uneasy and recurrently there is soreness due to lactic acid build up. You recurrently feel energized but your body now needs a name of rest to rejuvenate before the next workout.

Keeping this in mind, a great way to market to people who much workout at the gym would be to focal point on all of the ' physical ' benefits that these people would come by should they come to have a massage with you.

You could for exemplification, limelight on the BENEFITS of receipt massage treatments ' in between ' workouts and register only those benefits that would most appeal to the style of person who works out on a regular basis.

Some benefits of taking massage that would be effective in this case history are that it:

- Quickly eliminates muscle soreness after your workout.

- Relieves muscular spasm quickly.

- Improves your scope and range of movement.

- Cuts your recovery time in half.

- Reduces the chance of injury by alleviating tension in the body.

- Increases your body ' s ability to absorb nutrients and vitamins.

- Oxygenates your body ' s cells giving you greater levels of energy.

- Can exceedingly improve your common health, well - being and appearance.

- Makes you feel relaxed, refreshed and hasty to take on the world!

At the top of your project you could assembly a few of these benefits into an exaltation grabbing indicate for sampling, " Discover How To Quickly Eliminate Muscle Soreness After Your Next Workout! " followed by a subheading,... and feel fairly relaxed, refreshed and swift to take on the world!

A benefit rich insist on that captures the care of your ' meeting place market ' should be at the top of every maiden of marketing you do, whether it ' s a undertaking, an editorial or just a simple poster!

You could then follow up with the rest of the benefits hefty, so that you come across as a therapist who ' specializes ' in working with people who do powerful exercise on a regular basis.

If possible you would then launch in a testimonial or two from clients that fall into the same ' target market ' that you have massaged previously, so that it gives you credibility and shows why they should have a massage with you.

Then give them a special proposal of say 90 minutes for the price of an hour and mention that it ' s for a limited time only, tell them to call A. S. A. P to make their appointment type and in your phone cipher so that it is big and bold. If possible, contain a small photo of yourself and voila, you have a very targeted, inexpensive method of putting your business in front of a specific type of client that has a high pass of making contact with you.

Now this is just one excuse, and you could tailor different flyers for different styles of people and also different styles of massage. The main thing that I ' m trying to get across here is that even though your massage itself may not change that much from person to person, you need to target your marketing so that you are speaking to each different style of person ( target market ) specifically and answer the query, " What ' s in it for them? " by plainly sloping those benefits that will be appealing to that style of person.

So to reiterate on what I obscure so far today, think of your massage practice as a business that has two equally important sides - the ' marketing of massage ' and the ' providing of massage '.

Work out what types of people ( target markets ) you would like to have as clients and then market to each of those groups individually with benefit rich, ' attention grabbing ' disclosure. Then answer the debate of " What ' s in it for them? " by illustrating the specific benefits of your service.

Then, make rank you give yourself credibility by throwing in one or two testimonials from clients that are in the same target market and make them a ' time sensitive ' suggestion that they can ' t refuse. Last but not pioneer, tell them ' how ' to make contact with you. Make cold that these elements are included in ALL forms of marketing that you do, whether it be brochures, flyers, editorials or simple classified ads etc.

Then when clients occurrence up for their massage treatment, give them 110 % each and every time! This is a must!

If you can do just these simple things with your marketing, I have no question that you will be well on the way to building a very successful massage business with a steady stream of clients!